A cause for celebration: Social Savant Consulting is officially one year old! She’s still fragile, but getting stronger each day. Demanding, but learning boundaries. Requiring constant attention. Sometimes kicking and screaming, and often causing sleepless nights. She’s also created great joy within me. She’s opened up a new world of freedom, flexibility and service. What an amazing adventure.
About 5 years prior to launching Social Savant Consulting, I was working as a Director of Operations for an international fellowship of ministries. I managed all kinds of marketing, advertising, accounting, and brand building. It was a great experience, but toward the end of 2016 I knew in my heart it was time to move on.
I had this name, Social Savant, in my mind, and have talked about it for years before taking the plunge. I want to share with you my entrepreneurial journey; This year has been filled with challenges, victories, and unexpected events along the way.
So, what has happened in the last 12 months?
I spent the first 6 weeks building foundation. What will this business look like? Who will I serve? What will our financial structure, brand identity and target markets say about the DNA of this organization? I was began working from home. This worked well until I began to notice unfolded laundry, dirty dishes, and every other household chore that needed attention! So, in February, I decided to move my work to the offices at 36 Degrees North. This allowed me to gather my energy, focus in, and expand my network.
Fast forward to the sunny months of June and July. While working at 36N, I met two intelligent, driven women entrepreneurs. We have our own verticals as business owners, but we discovered we all have one very important thing in common: A heart for startups and small business owners (people just like us)! We joined forces to create a small business called The Prodigy Collective. The Collective focuses on building strategic growth blueprints (holistic marketing strategies) for businesses, which Social Savant, can in turn, help implement after delivery.
In October, business started to pick up quite a lot, but not enough that I had the budget to hire someone. As an entrepreneur, you come to many forks in the road. Sometimes taking a calculated risk is the best way to go. I needed help- quickly. I was tapped out on time, and couldn’t grow the business without it. However, I had no way of knowing how to pay for staff. If you ever find yourself in a similar situation, I say: trust your gut and TAKE THE LEAP. It will lead you in the right direction. I’ve always had this policy that we are going to be transparent and honest.
Over the next couple of days, I interviewed some potential candidates. One woman in particular stood out. Terrific resume, great intern experience abroad, and was going to graduate in marketing (which meant she couldn’t work full time yet). We met, we clicked and I just loved her. I told her, “I can guarantee one month’s work of pay. If you want to stick with me, if you want to go on this journey with me, and you want to trust me, then I will go out and build business while I am getting you started on work I already have.”
Two weeks later, I signed the largest client that I’ve signed all year! Then a few weeks after that, some more clients came on board, and I was able to pay myself some and do more work with our freelance team.
TRUST YOUR GUT. Just trust it. You have all the wisdom inside of you to know what to do already. Stay in a place of peace and calm and you will know what to do.
At the end of the year, Social Savant Consulting and the Prodigy Collective have quadrupled our project load, and it was been accumulating ever since. I am full of gratitude. This is the year of gratitude!
Now, In 2018, our business has evolved to become a full service digital marketing agency. Our in-house team is small, and our outsource team is selective. We have a standard of excellence that requires a rigorous vetting process for our contractors, and our clients. This is how we will continue to grow and operate. We aren’t going to have large overhead and big egos associated with huge office spaces. We won’t make decisions based in fear of financial provision. We’ll just continue to treat people well. We’ll continue to show up and be transparent about our strengths and weaknesses. We’ll continue to increase the bottom line for our clients.