Savant. Most people ask what that term means. Guess it never occurred to me that it’s not that common of a word. So here it is: the definition of a “Savant” is “a learned person, intellectual, scholar, thinker”. I would never call myself intellectual (pretentious, much?) However, I AM a thinker and will never stop learning, never stop growing. I will NEVER stop pursuing excellence and expertise in those things that bring me joy and purpose: Mainly, empowering others to succeed.
What is Social Savant Consulting? A boutique social media advertising and consulting agency.
I say ‘boutique’ because normally when you think of an ad agency you think of large scale- big office spaces, multiple creative departments. I hope to be there one day. For now, it is a (very) small team of highly talented individuals and myself. We are focused in on our areas of expertise. We have laser focus, in fact. The GOAL is to help clients reach their target audience and get their message across clearly. My MISSION is to empower them. I want clients to be able to see a return on their marketing investment and results on their bottom line.
I CANNOT stress this enough: social media is a PART (albeit and integral one) of an entire digital marketing strategy. It is not the whole. It cannot be counted on as a stand-alone. THIS is one of my favorite parts of the job. Creating a strategy for the whole. Designing a cohesive marketing plan that makes a difference. Facebook, Twitter, Instagram, GoogleAds, Google Analytics, Landing Pages, Sites, Newsletters, Automation, Ads, Print, Graphics, Video, Copy, It ALL places a role. My job is to piece them together in a collaborative effort with my clients. To come up with a strategy that will funnel. A strategy that will convert. Then assisting in implementation of the social media piece.
Here’s a great place to stop and say: it has been a BLAST so far and I’m excited about what the future holds. So far, I have had the most wonderful client experiences. I believe as we continue to be service-minded, centered on empowering others, and focused on continued growth in education, it will continue to be this way.
Inherently, as the name Social Savant suggests, this agency will continue to learn and grow with social. My desire is that we learn and grow within the realm of all things digital marketing. I envision tomorrow, but celebrate today. Tomorrow takes a larger team. A force. A collision of creative and analytical minds. I think about it every day. I see it. I see the offices. I see the team. I see the innovation.
For now…until what I “see” in my heart can be seen with our eyes, THIS is the focus:
Continue to harness the power of the “new” while maintaining much of the tried and true thinking found in traditional advertising strategies. Continue to put together short term campaigns, evergreen campaigns, expand on overall presence, and do everything I can to help our clients succeed and see results on their bottom line. Be a listener. Be a servant.
As for the past few weeks (post launch) for Social Savant? I believe this wraps it up perfectly: In the midst of challenge, celebrate. In the midst of victory, celebrate. In the midst of anything that causes you to evolve: CELEBRATE. Why? because celebration comes out of a heart of gratitude…and gratitude is a powerful force.
And so, I celebrate. I ENVISION TOMORROW, BUT CELEBRATE TODAY.
If you would like to request a free social media marketing audit and consult, please fill out the contact form HERE.